What is a LinkedIn profile?

Author: Zuzana Kocáková

Career

5 reading minutes

On the subject of what is LinkedIn and how to use LinkedIn, one could write pages, but the basic advice remains: Create a good LinkedIn profile.

Whether you’ve been on this professional social platform for a long time, or you’ve only recently set up a LinkedIn profile and are interested in specific job offers, you’ll be wondering what your next steps should be in addition to your profile. In this part of our series on what is a LinkedIn profile, we’ve written down five steps for you to follow.

1) What is a LinkedIn registration?

LinkedIn registration is the initial step of how to complete a LinkedIn profile. To create a LinkedIn account, you must have a valid email address and basic information about yourself, such as your first and last name. Then log in with your LinkedIn login and start filling in your profile. Feel free to write in Slovak. LinkedIn in Slovakia has already been discovered by a number of people who have filled out their LinkedIn profile in Slovak. For a secure LinkedIn login, we recommend using two-factor authentication. You should also consider a LinkedIn premium account, which gives you more features than a regular user.

2) How to have a good LinkedIn profile?

For whom is LinkedIn platform and how to create a good LinkedIn profile? Your social network account is your online business card and completing it in full is the basis for any further activity.
There’s a lot to fill out on your LinkedIn profile, and thanks to its guide the social network doesn’t let you just walk away from your work in progress.

Are you a Java developer, a marketing director or a recent university graduate? We have the same recommendations for everyone: fill in as much information as possible in your profile and remember to use words that are relevant to your business or specialization. This also makes it easier to find you in the platform search. Don’t forget your LinkedIn profile photo or header (LinkedIn profile banner), you will thus increase your memorability.

A LinkedIn motto will also add originality to your profile and set you apart from the high competition. If you’re still on the fence about how to fill out your LinkedIn profile, there are plenty of video tutorials on the site to guide you through the process.

3) LinkedIn connections – how does LinkedIn work?

How to use LinkedIn? LinkedIn doesn’t work like Facebook, where you’re mostly just connected to your friends and acquaintances. LinkedIn connections are a collection of your connections that you need or may need. And the more people you are connected to, the more interesting contacts, information and therefore possible collaborations you can get.

Count on the fact that you won’t build a network of LinkedIn contacts right away. But if you take the time and invest in this activity, you will sooner or later get to your quality LinkedIn network. At the same time, this platform will become a tool for you to find a job through LinkedIn.

But of course, there is no point in connecting with anyone. Again, act within the framework of your personal strategy and the goals you’re on LinkedIn for. So connect with people who are currently your co-workers, customers or clients, or those who may become them in the future.

But remember that when you view someone’s profile, the person will know that you viewed it. The good news is that you can turn this feature off in your profile. If you use the English version of the social network, just click on “LinkedIn profile” and go to settings.

4) LinkedIn profile – what is LinkedIn good for?

What good is a 100% filled out personal profile and a wide network of LinkedIn contacts if you cannot draw attention to yourself anyway? An effective way to make yourself known is through content creation. You can create posts with photos and videos or without, or comment on other users’ content. It’s also good to use LinkedIn groups and be active in them.
Activity is the foundation of your functioning and successful personal profile. As you create your own content and interact with other users’ posts, your personal brand will spread to more and more relevant people.

Of course, only post what is interesting and important to you and what you want to share with others. But at the same time, publish topics that your target audience will appreciate. LinkedIn is also fun – even on a LinkedIn profile, users want to have fun and relax. However, don’t confuse LinkedIn with Instagram or TikTok.
As already mentioned, LinkedIn is a professional network by origin and purpose. Primarily, your communication should be about what’s happening in your company or business, reactions and comments on current events. Feedback in the form of references to the contributions of, for example, company business partners is also beneficial.

5) Be active in groups

Another way to make yourself known on LinkedIn is through professional and interest groups. In these groups, you have a lot of space to post your own posts, discuss with other group members or even share content from your personal profile.

Join groups on LinkedIn (you can find them under the “LinkedIn group“). Today, there are an infinite number of them – from interest and professional groups to alumni ones. After all, you can even start your own group!

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What is a LinkedIn profile?

Zuzana Kocáková

At msg life Slovakia I take care of the company culture, events and I am part of the marketing team. I like a job where I can be creative and contribute to making my colleagues at msg feel good. I regularly prepare for you not only news and interesting things from the world of information technology and insurance, but also from behind the scenes events at msg life Slovakia.