What is the LinkedIn platform?

Author: Zuzana Kocáková

Career

6 reading minutes

Why are more and more people using LinkedIn? The LinkedIn platform is a very popular social network for professionals where it is possible to post an online CV, i.e. LinkedIn CV. It also serves for companies to find and attract new qualified and motivated candidates who are interesting for them. In both cases, however, you need to have a completed LinkedIn profile. Don’t waste your time with a lengthy LinkedIn course, just do the following points.

Profile on LinkedIn

If a company has created on this platform its LinkedIn business profile, it significantly helps to increase its brand awareness. This kind of presentation is referred to as a “profile on LinkedIn” and is also a way to attract new customers, find new employees, connect with professionals and share content and information with others. The company looks more professional and credible on LinkedIn. Don’t forget to fill in the basic information, just like when you fill in a LinkedIn CV, and upload a LinkedIn profile photo.

LinkedIn business profile

If you’re a business, create your LinkedIn company page and start sharing updates, job offers and other content that will engage your audience.
Remember that your LinkedIn company profile is an extension of your brand, so make sure it’s professional, well-written and visually appealing. A LinkedIn business cover photo should certainly not be missed! Update your LinkedIn company page with relevant information and engage your followers by responding to comments and messages in a timely manner.

Employee CV on LinkedIn

Are you an IT specialist? Create your LinkedIn CV as your own presentation, for example in the form of a LinkedIn Java developer profile. If you’re looking for a job, show recruiters on LinkedIn that you’re ready to find a new job by using a feature on your profile called LinkedIn open and selecting the “to finding a new job” option.
You can also search for specific jobs in specific areas and use different filters to narrow down your results. LinkedIn (LinkedIn networking) can also recommend jobs based on your interests and experience in your profile.

LinkedIn profile vs. resume

The social networking site LinkedIn is sometimes referred to as the online LinkedIn resume. In fact, it’s a platform for professionals where you can have your own profile in the form of an online resume on LinkedIn. This includes your work experience, education, skills and recommendations from other professionals.

There you can share your work experience and build your personal brand. Fill in as much relevant information about yourself as possible and don’t forget the LinkedIn profile summary section.
If you are for example an Agile Coach and you are in your element in IT development, LinkedIn also has a job search function and offers you opportunities to network and connect with other professionals in your field.

Overall, both the LinkedIn profile and the professional resume (CV) have their own unique advantages and can be useful for job searching and networking. While a LinkedIn CV gives professionals a more dynamic and interactive platform to showcase your skills and experience, the information and skills in your resume offer a more comprehensive overview of your professional achievements and qualifications.

LinkedIn vs. LinkedIn Premium

The social network LinkedIn offers both a free and a paid version known as LinkedIn Premium.
The free version provides basic features such as creating a profile, connecting with other professionals and tips on how to find a job through LinkedIn.

LinkedIn Premium

LinkedIn Premium, on the other hand, offers a range of additional features and tools, including advanced search filters and InMail management. With LinkedIn Premium, you can message anyone on the platform, even if you’re not connected to them, to see stats on who’s viewed your profile, including their job title, location and company.

Get contacts of interesting people in your professional field

LinkedIn serves as an effective directory of contacts in the professional field, whether you’re renewing professional contacts from the past, connecting with current colleagues or looking for users who could be useful to you in the future. You can meet and connect with a lot of interesting people on the social network, whether from Slovakia or abroad. You never know when these contacts will help you in your business or career. LinkedIn brings together people from different fields and spheres. And even some that you might not have the chance to come across and make contact with so easily elsewhere.

Online learning and development directly on the platform

LinkedIn partly serves and functions as an educational platform. Whether it’s in the form of LinkedIn Learning, a portal where you can find educational webinars on a variety of topics, or inspiration from people and sites that you or your connections follow. On LinkedIn, companies and individuals organise various online workshops and training sessions, which is another opportunity to learn something new.

Gain new opportunities and challenges

It’s not just recruiters and HR professionals who are increasingly using LinkedIn as a tool to acquire new talent for their companies. They do this both by publishing vacancies and adverts, and by actively searching, but especially by approaching potentially suitable candidates.

Some companies now only post their latest job offers on LinkedIn. And if you’re not active on social media, you might miss out on the opportunity of a lifetime. If you’re active on LinkedIn, you’re sure to hear from someone sooner or later with a job offer. This is why it is important to have your personal profile properly created and filled out.

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What is the LinkedIn platform?

Zuzana Kocáková

At msg life Slovakia I take care of the company culture, events and I am part of the marketing team. I like a job where I can be creative and contribute to making my colleagues at msg feel good. I regularly prepare for you not only news and interesting things from the world of information technology and insurance, but also from behind the scenes events at msg life Slovakia.