AI in marketing, at home and facts

Author: Zuzana Kocáková

Digitization

02. 06. 2023 7 reading minutes

In today’s digital age, artificial intelligence (AI) is playing an increasingly important role in various areas of life and business. Rather than asking “what is artificial intelligence”, we are looking at how artificial intelligence works and what the uses of artificial intelligence are. In this article, we have focused on areas where artificial intelligence in practice is bringing great innovations and improvements. These are the areas of households and marketing. And we’re not forgetting the AI-related interesting facts that may surprise you.

AI Artificial intelligence uses in daily life at home

With the rapid advances in technology, Artificial Intelligence (AI) is becoming a part of our daily lives. One area where AI is bringing big changes and improvements is the household. From smart devices such as Amazon Echo, Google Home and Apple HomePod, which use AI for voice recognition and control of various functions in the household, from lights, to thermostat, security systems and more. AI can also help in a variety of areas such as weather forecasting, controlling robotic vacuum cleaners or automated shopping.

Automated shopping bot

This is the process of using computer programs and technology to make purchases automatically, without the need for manual human intervention. These programs are able to monitor the market, compare prices, evaluate suppliers and create orders. The goal is to make the purchasing process easier and more efficient, which can lead to lower costs, higher productivity and better purchasing management. Automated shopping also helps in tracking deliveries and stocking goods.

Voice assistants

Voice assistants such as Amazon Alexa, Google Assistant or Apple Siri are becoming a common part of households. With them, we can control a variety of devices, from lights and TVs to thermostats and smart locks, through simple voice commands. They also provide us with information, play music and help with organization and tasks.

Smart home appliances

AI is increasingly present in appliances such as refrigerators, washing machines, dishwashers and coffee machines. These smart home appliances learn based on our preferences and behaviour. For example, fridges can keep track of the contents and create a grocery list, washing machines can analyse fabrics and choose the most suitable programme, and coffee machines can tailor the coffee to our individual tastes.

Security and monitoring

AI plays an important role in home security. Smart cameras and security systems use AI to recognize faces, detect motion and identify potential threats. In this way, they provide a higher degree of protection and monitoring of our home.

Energy efficiency

AI improves energy efficiency in the household. Smart thermostats and lighting use AI to monitor and optimize energy consumption. These systems learn based on our preferences and behaviours, and can automatically adjust room temperature and lighting based on presence and needs. In this way, they minimize energy waste and contribute to a greener way of life.

Personalized recommendations

Thanks to AI, we can use personalized recommendations at home. For example, smart TVs and music streaming services analyze our preferences and behaviour to recommend films, TV shows or music that might be of interest to us. In the same way, smart home exercise devices can design exercise plans and programs tailored to our individual needs and goals.

Household manager

AI also helps us with household management and administration. There are apps and systems that allow us to create task schedules, manage purchases, track energy and water usage, and even manage irrigation systems in the garden. These smart tools make it easier for us to organize and manage various aspects of our home life.

Artificial intelligence in the household brings us new possibilities and convenience. Thanks to it, we can have a smart home environment that adapts to our needs and behaviour. With the growing development of technology and the increasing use of artificial intelligence, we can look forward to even more innovations and improvements that will simplify and improve the quality of life in our homes.

Artificial intelligence for homework

AI is being used for homework more and more. It can help students with different learning needs and support them in their learning. Artificial intelligence can be credited with a great impact as it can provide personalized support to students with different learning needs. From help with assignments to individual adaptation of learning content.

One of the benefits of AI in mathematics is the ability to analyze student performance data and provide individual feedback or personalized practice based on their needs and development. Another benefit is the ability of AI to create interactive mathematical tasks and simulations that allow teachers to engage and involve students in different ways of learning.

Artificial intelligence for marketing

In today’s digital era, digital marketing is emerging and is more and more sofisticated. AI is changing the way businesses interact with customers, analyze data and execute marketing campaigns. Artificial intelligence brings innovative solutions and personalization to marketing campaigns. AI in marketing can be used in many areas. Today, artificial intelligence creates text for many apps and websites.

It is a fact that artificial intelligence can draw as well as any graphic designer, also that artificial intelligence generates interesting things in a matter of seconds. Equally interesting is the fact that artificial intelligence produces images exactly according to a task or pattern, which is the result of progress in machine learning and generative models. This progress have a wide range of applications in various fields such as art, design, medicine and many others, and bring new possibilities and perspectives in creation and the creative process.

Data analysis and customer segmentation

Artificial intelligence enables the processing and analysis of large amounts of customer data. This can give a deeper insight into their preferences, behaviour and expected needs. Based on these analyses, it is possible to segment customers into relevant groups, which allows marketing campaigns to be more precisely targeted and tailored to the needs of individual segments.

Personalized recommendations and targeted messages

Artificial intelligence is a great tool for personalizing marketing activities. Based on data analysis, AI can create personalized recommendations and messages for individual customers. For example, it may recommend products or services based on purchase history, website or social media behaviour. This improves the customer experience and increases the likelihood of conversion. Artificial intelligence on mobile device is now common thing, and it’s also no coincidence what you see on social media. Artificial intelligence has taken over Instagram to the point where you can see pictures and photos that fit your tastes.

Chatbots and AI virtual assistants

Artificial intelligence enables the creation of chatbots and virtual assistants that can provide instant answers to customers’ questions and assist them in the decision-making process. These intelligent agents are able to understand and process human speech, answer questions and provide relevant information. This increases availability and customer satisfaction while reducing customer support costs. The origins go back to the Eliza chatbot, a simple program that responded based on previous comments.

This was followed by Alice artificial intelligence, which became a revolutionary breakthrough in the development of conversational agents and AI virtual assistants (AI virtual assistants can also help you prepare for an interview using ChatGPT). AI artificial intelligence or chatbot Alice pushed the boundaries of what is possible in the field of artificial vision and understanding. The Alice chatbot mimicked human reasoning and won the Most Human Computer award in 2000.

As of 2022, AI Chatbots, especially ChatGPT is a very popular. It is a chatbot that uses machine learning to generate very natural responses and the ability to communicate effectively with people. This growth in the population of chatbots like ChatGPT shows their versatile use in a variety of industries, including customer support, education, marketing, and more.

Predictive analysis and campaign optimization

Artificial intelligence enables the use of predictive analytics and optimization of marketing campaigns. Based on the history of campaign data, AI can predict the results and effectiveness of different marketing strategies. In this way, the best channels, messages and time slots for reaching customers can be identified. Predictive analytics also allows you to react quickly to changes in customer behaviour and adapt campaigns for better results.

Automation of marketing processes

Artificial intelligence is a powerful tool for automating marketing processes. AI systems can automatically perform tasks such as email personalization, campaign planning and results analysis. Automation allows marketing operations to be streamlined and accelerated, freeing up time and resources for strategic decision-making and innovation.

Interesting AI facts

The field of AI is evolving and expanding every day, so it’s not surprising that we learn something new about AI every day. Here are some interesting facts:

• DeepMind and AlphaGo: In 2016, an artificial intelligence developed by DeepMind called AlphaGo beat the world champion at Go, one of the most complex strategy games. This success showed how artificial intelligence can make its mark in areas where high levels of intelligence and strategic thinking are required.
• Pets with artificial intelligence exist. Although real pets are cute, according to pet-bot developers, they have several drawbacks. Real pets need to be cared for, such as being fed and cleaned. Pets with artificial intelligence will be robots that look, feel and behave like real animals, but eliminate problems faced by owners. AI-powered pets are expected to be widely available on the market by 2025.
• Most AI bots are female. Studies show that the majority of the population prefers the sound of a female voice over a male voice. Therefore, if you ask a voice assistant like Alexa or Siri a question, a pleasant and polite female voice will answer.
• Artificial intelligence recognizes emotions. A robot built in the late 90s. Kismet can recognize emotions through human body language and tone of voice.
• Artificial intelligence can repair itself. This is the case when the robot noticed that its performance had dropped from six to two legs and corrected itself. The robot didn’t know what the problem was, but fixed it through trial and error.
• AI can replace the human workforce. In Canada alone, approximately 1,160,000 people are out of work. While AI is helping to reduce costs for businesses, it is set to cause some significant problems. According to The Guardian, customer service jobs will be most at risk from AI.
• AI will become more intelligent than humans. AI can learn anything quickly, which means its intelligence is increasing. In 2013, AI had the same intelligence as a four-year-old child. By 2029, AI is expected to have the same level of intelligence as adult humans.
• Humans can establish a romantic relationship with artificial intelligence. David Levy, a student in the field, believes that marriage between humans and robots will be legal by 2050. Currently, robots are not advanced enough for that.
• Artificial intelligence has nationalities and passports. Sophia, a humanoid, has obtained official citizenship in Saudi Arabia. This has brought controversy as people wonder whether robots should have rights or not.
• Artificial intelligence can write. The robot wrote an article about the California earthquake on the Los Angeles Times website, collecting data from a seismograph.

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AI in marketing, at home and facts

Zuzana Kocáková

At msg life Slovakia I take care of the company culture, events and I am part of the marketing team. I like a job where I can be creative and contribute to making my colleagues at msg feel good. I regularly prepare for you not only news and interesting things from the world of information technology and insurance, but also from behind the scenes events at msg life Slovakia.