How to find a job through LinkedIn? Complete your profile to the fullest

Author: Zuzana Kocáková

Career

8 reading minutes

In the last part of our series on the LinkedIn platform, we discussed why it’s important to be active on LinkedIn as a user. There are a few steps you can take to ensure your success and effectively present your personal brand on this platform.

One of them is a properly completed personal profile. Your dream job (check our latest job offers) may suddenly be within your reach, as many Czech and Slovak recruiters are now active on this social network. This also creates an excellent opportunity to search for a job on LinkedIn.

How to find a job on LinkedIn

The LinkedIn platform is an excellent tool for job hunting. It can help you find potential employers in your field, as well as specific LinkedIn job offers from top companies on LinkedIn. In this article, we’re going to give you some tips and tricks on how to work with LinkedIn profile marketing and find a job through the LinkedIn platform..
A user’s LinkedIn profile is divided into several sections – the header, profile, summary, work experience, education, and even recommendations or references from employers and colleagues. If you fill out your profile completely, LinkedIn will mark it with a virtual “All-Star” badge (a label for top profiles). This means, among other things, that you’ll be more visible to other users.

We believe you already understand what LinkedIn is, you’ve completed your LinkedIn registration, and you know how to use LinkedIn. So let’s go over how you should fill out each section of your profile.

LinkedIn personal profile header

This includes your name, your LinkedIn profile photo, a cover photo (also known as a LinkedIn background image) and a motto in the form of LinkedIn profile tagline. Always include your name on LinkedIn without titles, whether academic or of nobility. This is because titles are not commonly used abroad, especially in online presentations. This practice is not unique to LinkedIn. It is the carefully completed profile information that will ultimately speak volumes about your qualities.

Many users don’t upload a photo to their LinkedIn profile. This is a shame for many reasons; for example, a potential visitor to your profile will not be able to match your name to your face. Your LinkedIn profile photo therefore forms the basis of your personal presentation.
So if you decide to have one, choose it according to your target group and how you want to present yourself. Avoid selfies taken on holiday or in bars.
The LinkedIn cover photo is the introductory photo that completes the visual aspect of your work profile, so it is best to include a photo taken in a professional setting. For example, this could be a snapshot that at first glance is related to your profession or a summary of what you do. You can also find inspiration in the ‘Professional LinkedIn Profile Photo‘ article on LinkedIn itself.

Let’s take a closer look at your LinkedIn headline – the line just below your name, also known as your LinkedIn motto. This term often leads to a misunderstanding of its true purpose. The headline is not the place for your favorite ancient quote or life wisdom. Its actual purpose is simple: to summarize your expertise and skills in just a few words. For example, if you work in copywriting, your headline could be something like: “Creative writing lecturer crafting stories that give your brand a voice.”

So how do you find a job through LinkedIn — or use LinkedIn effectively?

One key section lies just below your headline: the About section. Here, you have exactly 2,000 characters to briefly and convincingly present your experience, achievements, and strengths. Be authentic and specific. If you’re a programmer, mention how many years of experience you have, name interesting projects you’ve worked on, and include any relevant coding tips on courses or certifications you’ve completed. Avoid empty phrases, overused clichés, or generic buzzwords. This is your chance to stand out from the crowd.

Work experience

In this section, also known as the LinkedIn résumé, list your work experience in retrospective order. For each job, fill in the job title — for example, if your profession is Java developer. Also include the type of employment, the name of the employer, and the location.
An integral part should be a job description of the position you held in your previous job. Again, briefly describe what your responsibilities were, what you were in charge of, or what you achieved. For clarity, we recommend writing your experience in bullet points. You can also add external documents, photos, videos, presentations, or links.

Education

Another section, this time focused exclusively on your education. Include the name of the school and the fields of study, academic degrees obtained, and possibly additional information about your studies (length of study, volunteer activities, and so on). Don’t be afraid to also share your exam results, completed projects, or other achievements.

All-Star profile

Let’s now follow up on the mention of the All-Star rating from the beginning of the article, which LinkedIn assigns to well-filled-out and properly managed profiles.

To receive this rating, just follow the platform’s built-in guide, which offers tips and recommendations on what still needs to be completed on your profile.

However, you definitely shouldn’t miss having a properly filled-out name, headline (motto or LinkedIn profile slogan), location and industry, a quality profile photo (also referred to as a LinkedIn profile photo), and at least two listed work experiences. At the same time, you need to be connected with at least 50 other users. If you manage to earn the All-Star profile rating, besides a good feeling, you can also enjoy the fact that the LinkedIn algorithm favours these profiles, giving their posts greater reach. You’ll simply become more visible on LinkedIn.

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How to find a job through LinkedIn? Complete your profile to the fullest

Zuzana Kocáková

At msg life Slovakia I take care of the company culture, events and I am part of the marketing team. I like a job where I can be creative and contribute to making my colleagues at msg feel good. I regularly prepare for you not only news and interesting things from the world of information technology and insurance, but also from behind the scenes events at msg life Slovakia.